Spice Drops, the range of concentrated extracts of herbs and spices revealed a fresh, inspiring new look at the recent Food & Drinks Expo.
The new packaging is contemporary, fresh, simple, and fun with an elephant (which underlines the product’s Indian origins) joyfully stamping in a splash of colour which is symbolic of a burst of flavour. There is a clear message about the usage on the packs and each one also includes a recipe and tells the story of the product.
Made using fresh produce from local farms in Kerala, India, (except for the saffron which is sourced from Iran), Spice Drops can be used in drinks to add flavour to teas, coffees, smoothies or cocktails, and are ideal for use in cooking, be it in curries, gravies or sauces, for flavouring chocolate and even in baking. By simply adding a drop of the relevant Spice Drops rather than dried herbs or spices, the recipe is transformed with an authentic, fresher, more intense flavour.
The product was launched in the UK in 2013 and has slowly but surely been growing a fan base including celebrity chefs such as Nigella Lawson, Tom Kerridge, Anthony Worrall Thompson, Atul Kochhar and Cyrus Todiwala who have all praised the Spice Drops. A number of products in the range won Great Taste Awards in 2015 including Rose, Saffron, Lemongrass, Cinnamon, Cardamom and the Mulling Spices.
As well as being sold online at holylama.co.uk. Spice Drops are now available from Ocado and Whole Foods Market.
However, managing director Gouri Kubair felt that the brand needed refreshing to make them more appealing to consumers and stand out on shelves: “Many people fear using spices as they don’t know what to do with them. Spice Drops introduce spices in a fun and easy format and we hope the new look will entice people to try them. The directions on how to use the Spice Drops are simple to follow and we have also added a recipe on every pack to inspire people. There is definitely an enthusiasm to experiment and adopt other culinary styles and influences and we are confident that products that make it easy to do so, like Spice Drops, will grow in popularity.”
Spice Drops have a three year shelf life, guaranteed to retain their intensity ensuring consistent flavouring with more reliable results than dried herbs or spices which lose their flavour very quickly. In addition, Spice Drops are flexible and can be added at any stage of the cooking process to ensure the optimum level of flavour is attained.
The extracts come in neat 5ml bottles (around 150 drops) and the boxes clearly state the equivalent number of drops to leaves of peppermint or strands of saffron, for example. The bottles are easy to store taking up far less space than a traditional spice rack, and with an RRP of around £3.50 per bottle (except for Saffron Spice Drops®) offer fantastic value for money.
With the growing consumer emphasis on health and provenance, Spice Drops tick both these boxes too. They are not only natural and contain no artificial colouring, flavouring or preservatives, but the range is gluten free, vegan and contains no sugar or salt. Spice Drops are also ethically sourced and ethically produced; the products are handmade in the factory in Kerala which is a women’s enterprise employing mainly disadvantaged women who have been marginalised due to personal circumstances. In a traditionally male dominated society, employment in the factory gives these women much needed self-confidence and independence, making a true difference to their lives.
Available in case sizes of six, or in larger catering packs, Spice Drops can be bought either direct from www.holylamaspicedrops.com or via Hider Foods or The Health Store.